Jonah has published dozens of articles in top‐tier academic journals, but his writing is in no way limited to the academic. He is a globally respected expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors become popular - sometimes, practically contagious.

Jonah Berger is a Marketing Professor at the Wharton School of Business at the University of Pennsylvania. Jonah also describes how his resources can help you increase your influence, learn to use others as motivational tools, and make better solo and group decisions. In this brief but jam-packed interview, Jonah touches on key findings in the book and provides some real-world examples of influence in action: business meetings, neighborhood behaviors, and NBA players. Through research, Jonah and others have revealed that many things - products, people, and decisions included - don’t succeed or fail just based on quality, but more often because of unseen social forces. Jonah also details the fascinating connection between individual motivation and the success of others around you.

Jonah’s book, Invisible Influence: The Hidden Forces that Shape Behavior, is all about the subtle social influences that affect our decision-making processes every day. Why do most people think they’re immune to social pressures? Can being aware of this “invisible influence” make you more likely to overcome them? Jonah Berger joins us this week to answer these questions and more about why people act the way they do.

Jonah berger new book